Simple Deal Ticket

Rephrase the terminology for effective engagement and retain beginners. Deal direction, Deal size, Position, Ticket, Point etc...

Offering multiple places of trading tutorials can significantly boost confidence for new traders. Aside, Incorporating an info/help tooltips for clear guidance for users and improve overall experience with the app.

Update visual brand identity to deliver distinctive and differentiated experience. It enable moments along the journey where the brand can come to life.

Bringing charts which offer a clear visual of price movements, trading volumes and other data helping traders make informed decisions.

Identify the primary actions users need to take and make those accessible with fewer clicks. Only show essential details as needed, this keeps users focused on their current task.

We provide all essential instructions on this screen before order is placed, such as guaranteed and non- guaranteed order. This ensures the user is fully informed and avoids any unintended losses.

We assess our competitors strengths and weaknesses relative to our IG business. Uncover SWOT which gives us opportunity to take informed decision on simple deal ticket.

Using quantitative and qualitative research, we gather insights from clients and prospects on leverage tickets to understand their perceptions of the complexity in placing deals, exploring features, and language and jargon.

Simplify the language to make placing first trades easier, redesign the UI/UX to streamline the user journey, and prioritise accessibility for a stronger overall strategy.

Delivering a best in class experience to drive significant commercial benefits and help to execute the first trade for the clients.

Draw a prototyping incorporates users need, ensuring each interaction closely aligns with the user experience throughout the client journey.

Don’t make clients think how to get the job done - make it happen.

Reduce the friction. Users want to easily find what they are looking for. Support the three segments of the customers.

Customers are provided access only though password and their contact Give clients the information they need to make confident decisions.


Show users where they are and where they can go within the product. Make it easy for users to get to where they need to be.

A coherent and consistent experience from start to finish.

While optimising the navigation for each platform, make sure you encourage greater customer satisfaction with a coherent and consistent experience from start to finish.

It’s all about inspiring clients through sharing and collaborating.

Make sure the navigation will support IG’s open communication with the customers.

It is not the ‘what’ but the ‘how’ - how it feels and how it engages.

Craft the navigation experience that brings IG brand to life in ways that don't distract but inspire

A relationship that is customised by our clients, personalised by us.

Each customer has unique needs and give them comfort with a customisable navigation.

Our newly rebranded components integrate seamlessly with the design, enhancing the platform’s suitability for a financial environment where precision, user trust, and ease of use are essential.

The design supports both light and dark themes, providing an excellent accessibility feature for users who prefer or require a darker interface.

Streamlined, step-by-step approach lowers cognitive load and reduces the chance of errors, ensuring users can understand trade details without cluttering the UI.