My Portfolio

Smart QR

Dine-in, Takeaway, Preordering QR ordering
mobile web solution
Following Roles
  • User Research
  • UI Design
  • UX design
  • Design System
Services Provided
  • Discovery & Strategy
  • Branding
  • Communication
  • User Interface

TabSquare SmartQR was launched in early 2019. Since then, it has gained a lot of users and become very popular. In the past 4.5 years, we have added many features and processed millions of orders.

As the industry and consumer behaviour change, we want SmartQR to meet and exceed the standards set by other companies. We also want to update the user interface (UI) to be ready for the future and able to handle new design approaches and more features.

Key Enhancement

  • Efficient User Journey
  • Recommendations and Cross-Selling
  • Consistency
  • Sleek and modern design
  • Lesser Clicks
  • Improved Customer Satisfaction
Efficient User Journey

Challenges as the product grows and expands, thus streamlining journey/flow is highly considered.

Recommendations and Cross-Selling

Our AI capabilities has potential to be further maximised in SmartQR ordering process.


Need of improvement in consistency of UI component for better scalability, visual appeal and multi designer involvement

Sleek and Modern Design

Higher ABV & Conversion

Lesser Clicks

Order-taking time

Improved Customer Satisfaction

Improve CES score by 20%

Design Process

Though research find the challenges as the product grows and expands, thus streamlining journey/flow is highly considered.


Prioritise the pain points based on factors like their severity, the frequency of occurrence, and the impact they have on the user experience. Some issues might be minor nuisances, while others could be major roadblocks preventing users from effectively using the product.


ChatGPTCrafting a user flow involves ingeniously addressing challenges and devising creative solutions. It's about seamlessly guiding users through an intuitive journey that not only solves problems but also enhances their overall experience.


Draw overviews of interactive products to establish the structure and flow of possible design solutions. These outlines reflect user and business needs.


Implemented essential updates and improvements based on real user feedback post-launch for the Smart QR in the market.

Design Principle

Inspires users to take action and achieve their goals through engaging visuals, clear calls to action, and a sense of progress.


Promotes a natural and friendly interaction by incorporating conversational elements, intuitive navigation, and user-centered language.


Ensures a polished and sophisticated experience through consistent


Engages users with beautiful visuals, balanced colors, and readable typography, crafting a delightful and attractive experience.

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